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IT Lead Generation using telemarketing entails targeting key decision makers from the major IT solutions businesses and they include IT Directors, Chief Technology Officers, IT Managers, and other head honchos in the upper echelon of the IT industry as well as decision makers from various companies catering to IT Products and Services.
Posted by johnsewell (#69) 1328 days ago (http://www.articlesbase.com)
Businesses need an effective marketing campaign to succeed in this age of advanced technology; you actually have various options to choose from. Despite this fact, telemarketing still has a prominent role in producing qualified business opportunities. In fact, many marketers agree that it is the most effective marketing tool when it comes to penetrating new markets and targeting sales-ready leads
Effective B2B lead generation marketing in Malaysia requires three important drivers: strategy, technology, and people.